A modern six-step design thinking approach to creating products
1: Research
Empathize with target users, evaluate existing solutions, and analyze addressable market.
2: Define
Define the set of unmet needs, problems, and pain points our products can solve.
3: Ideate
Design delightful features and user flows, and an information architecture that addresses user needs.
4: Prototype
Wireframes and a unified design system, including color palettes, typography, iconography, and common components.
5: User Testing
Iteratively test prototypes with live users. Identify ambiguities or usability issues and convert interview insights into a final design.
6: Data-Driven Iteration
Deploy product and harness production analytics to iterate on new and existing features.
1: Research
Addressable Market
To evaluate product viability, it is critical to understand the total addressable market (TAM).
Personas
To empathize with target users, we create a variety of hypothetical users - personas - who may benefit from our product concept.
User Interviews
At the outset of any project, we capture real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and identify their strengths and weaknesses.
2: Define User Needs
Addressable Market
To evaluate product viability, it is critical to understand the total addressable market (TAM).
Personas
To empathize with target users, we create a variety of hypothetical users - personas - who may benefit from our product concept.
User Interviews
At the outset of any project, we capture real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and identify their strengths and weaknesses.
3: Ideate
Addressable Market
To evaluate product viability, it is critical to understand the total addressable market (TAM).
Personas
To empathize with target users, we create a variety of hypothetical users - personas - who may benefit from our product concept.
User Interviews
At the outset of any project, we capture real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and identify their strengths and weaknesses.
4: Prototype
Addressable Market
To evaluate product viability, it is critical to understand the total addressable market (TAM).
Personas
To empathize with target users, we create a variety of hypothetical users - personas - who may benefit from our product concept.
User Interviews
At the outset of any project, we capture real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and identify their strengths and weaknesses.
5: Usability Testing
Addressable Market
To evaluate product viability, it is critical to understand the total addressable market (TAM).
Personas
To empathize with target users, we create a variety of hypothetical users - personas - who may benefit from our product concept.
User Interviews
At the outset of any project, we capture real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and identify their strengths and weaknesses.
6: Data-Driven Iteration
Addressable Market
To evaluate product viability, it is critical to understand the total addressable market (TAM).
Personas
To empathize with target users, we create a variety of hypothetical users - personas - who may benefit from our product concept.
User Interviews
At the outset of any project, we capture real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and identify their strengths and weaknesses.