A modern six-step design thinking approach for creating products
1: Research
Empathize with prospective users, evaluate existing solutions, and analyze the addressable market.
2: Define User Needs
Define a set of unmet needs, problems, and pain points our product can solve.
3: Ideation
Design delightful features and user flows, and an information architecture that addresses user needs.
4: Prototype
Create wireframes and a unified design system, including color palettes, typography, iconography, and common components.
5: User Testing
Iteratively test prototypes with live users. Identify ambiguities or usability issues and convert interview insights into a final design.
6: Deploy + Data-Driven Iteration
Deploy version 1.0 product. Harness production analytics to iterate on new and existing features.
1: Research
Addressable Market
In addition to evaluating competitors and understanding target users, it is critical to evaluate a product’s total addressable market (TAM) to assess market viability.
Personas
In order to empathize with prospective users, our team will create a variety of hypothetical users - personas - who may benefit from the product concept under consideration.
User Interviews
At the outset of any project, it is essential to get real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and to identify their strengths and weaknesses. We perform SWOT analyses on important competitors to evaluate product viability.
2: Definition
Addressable Market
In addition to evaluating competitors and understanding target users, it is critical to evaluate a product’s total addressable market (TAM) to assess market viability.
Personas
In order to empathize with prospective users, our team will create a variety of hypothetical users - personas - who may benefit from the product concept under consideration.
Interview Analysis
At the outset of any project, it is essential to get real-world insight from target users about their experiences, pain points, and unmet needs.
User Journey Mapping
It is essential to understand what solutions already exist in the market and to identify their strengths and weaknesses. We perform SWOT analyses on important competitors to evaluate product viability.
3: Ideation
Addressable Market
In addition to evaluating competitors and understanding target users, it is critical to evaluate a product’s total addressable market (TAM) to assess market viability.
Personas
In order to empathize with prospective users, our team will create a variety of hypothetical users - personas - who may benefit from the product concept under consideration.
Feature Brainstorming
At the outset of any project, it is essential to get real-world insight from target users about their experiences, pain points, and unmet needs.
Card Sorting
It is essential to understand what solutions already exist in the market and to identify their strengths and weaknesses. We perform SWOT analyses on important competitors to evaluate product viability.
4: Prototyping
Addressable Market
In addition to evaluating competitors and understanding target users, it is critical to evaluate a product’s total addressable market (TAM) to assess market viability.
Interactive Prototypes
In order to empathize with prospective users, our team will create a variety of hypothetical users - personas - who may benefit from the product concept under consideration.
Information Architecture
At the outset of any project, it is essential to get real-world insight from target users about their experiences, pain points, and unmet needs.
Wireframing
It is essential to understand what solutions already exist in the market and to identify their strengths and weaknesses. We perform SWOT analyses on important competitors to evaluate product viability.
5: User Testing
Addressable Market
In addition to evaluating competitors and understanding target users, it is critical to evaluate a product’s total addressable market (TAM) to assess market viability.
Personas
In order to empathize with prospective users, our team will create a variety of hypothetical users - personas - who may benefit from the product concept under consideration.
User Interviews
At the outset of any project, it is essential to get real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and to identify their strengths and weaknesses. We perform SWOT analyses on important competitors to evaluate product viability.
6: Deploy + Data-Driven Iteration
Addressable Market
In addition to evaluating competitors and understanding target users, it is critical to evaluate a product’s total addressable market (TAM) to assess market viability.
Personas
In order to empathize with prospective users, our team will create a variety of hypothetical users - personas - who may benefit from the product concept under consideration.
User Interviews
At the outset of any project, it is essential to get real-world insight from target users about their experiences, pain points, and unmet needs.
Competitor Analysis
It is essential to understand what solutions already exist in the market and to identify their strengths and weaknesses. We perform SWOT analyses on important competitors to evaluate product viability.